What’s the use of knowing if the food at an event tasted good or the event itself was nice? Wouldn’t it be more interesting to hear wether the speaker‘s theme was considered valuable and if it changed the audience’s view on a specific topic or even the perception of the company? What matters in the end is the event‘s effect on the set goal, not the superficial quality of the event. When it comes to review, clients and other target groups are often asked the wrong questions and added value cannot be created. If the question for evaluating the same topic is frequently changed, then the improvement in satisfaction can‘t be measured and a comparability of responses can not be guaranteed.
Together with netzeffekt Munich Re created a standardized pool of questions to compose questionnaires easily. Query criteria has been developed for allowing a comparable assessment while being tailored individually to subject areas. In addition, the workload during conception and production was reduced, especially when it comes to multilingual versions for questionnaires.