Classic Ford Mustang. In barf green.
Imagine you find your dream car. A masterpiece of automobile engineering. With high performance, yet efficient. And in flawless condition too! But it comes in barf green. Would you still buy it?
After efficient targeting, brilliant performance marketing, one factor remains: gut feeling. Just because customers see what they want too, they’re not necessarily persuaded to buy it. That’s why netzeffekt has its own department for creativity. With their eyes on data but with people also in mind, the team creates far-sighted concepts to deliver intriguing and exciting product experiences, alongside aesthetically pleasing brand communication. Rounded off by talented designers that give this complete package the perfect finish.
Creativity to us, is when it not only looks great, but it simply works.
» After efficient targeting and brilliant performance marketing, one factor remains: gut feeling. «
The challenges for creative departments in the dynamic digital world are complex. Communication requires that users be informed, enthused and convinced according to their current position on the user journey. Creativity must be tuned to achieve maximum relevance both visually and in terms of content. Data and know-how regarding the campaign planning / media purchasing are the basis of our ideas – user behavior, granular target groups and potential analyses help us to develop the right digital communications and content strategy.
We achieve the balance between data-based insights and empathic thinking by cooperating with all departments involved in the project: strategically with Consulting, smartly with Purchasing and perspicaciously with Business Intelligence. That way a holistic, high-performance campaign mechanism can develop in which Creativity acts as a conversion booster.
Creative work is no longer one-dimensional – thanks to personalization and testing, the efficiency of our granular creative ideas becomes quantifiable and transparent. Based on the results, we come up with the solution that is most suitable for the respective target group, regarding their position in the user journey, their surfing behavior, and their individual needs.
Despite the technological and databased ground work, empathy is an indispensable factor for creativity. The empathic approach to the user, the right tonality, content, and visual effect – whether by moving pictures, infographics, or fact-bound – are indispensable. netzeffekt combines the two worlds: the creative gut feeling and databased performance.
The result from this new smart approach of the creative department can be summarized in one sentence: inspiring creation that not only looks good but also functions. Or, as it is termed in the corridors “shit’s tight – AND it works.”