AVON COSMETICS

KNOWLEDGE BASE

Over 130 years ago, a smart perfume salesman decided to sell a touch of happiness from door to door. The idea became an empire - and the "Avon Ladies" are probably the most famous representatives of beauty in the world. But where do they actually get their expertise from? From the brand new beauty knowledge platform.

TASK

IMPLEMENTATION OF THE AVON ACADEMY AND AVON BEAUTY

Avon Cosmetics trusts its Representatives. They are the face of the brand and literally bring beauty to every home. But how do you train (and develop) more and more Avon Ladies without more and more seminars and training courses?

SOLUTION

THIS IS LADY’S SITE. AND IT’S FEELIN’ RIGHT.

Instead of simply overhauling the existing forum, netzeffekt has created a completely new foundation: the Avon Academy + Beauty Wiki. In just one digital case, the ladies now have the opportunity to exchange ideas with each other, learn more with videos and tutorials and even get certified.

RESULT

BEAUTIFULLY SIMPLE. AND SIMPLY BEAUTIFUL.

Avon Cosmetics saves costs, time and effort and is ideally positioned for employee growth - with a digital solution that can support any number of eager-to-learn ladies at the same time.