SUCCESSFUL MARKET ENTRY AND Achievment of New Customer Targets
Entering the highly competitive German brokerage market posed a real challenge:
A significant number of new customers had to be acquired in a short time frame – exclusively through digital performance marketing and without a traditional branding budget.
PERFORMANCE-DRIVEN MEASURES – LED BY FINANCEQUALITY
Together with TradersPlace, we developed a setup that was performance-driven from day one – while simultaneously building brand awareness step by step.
The key success drivers:
1) Affiliate Marketing – FinanceQuality as Growth Engine
- Activation of relevant finance publishers via FinanceQuality, netzeffekt’s proprietary finance affiliate network
- Visibility on leading finance and comparison portals
- Close publisher support to increase both quality and volume
→ The clear main driver behind the strong start and rapid scaling.
2) SEA – Growth Accelerator in the Mid and Lower Funnel
- Granular campaign structures across all relevant keywords
- Seamless integration with landing pages and conversion signals
- Ongoing optimization of cost-efficiency
→ Predictable new customer acquisition at attractive cost levels.
3) Performance Display – Supporting Awareness During Launch Phase
- Time-limited complementary campaigns in targeted financial and economic environments
- Continuous A/B testing to optimize creatives and messaging
→ A powerful addition to the initial market rollout.
A STRONG FOUNDATION FOR FUTURE GROWTH
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Five-digit number of new customers in the first year
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Digital performance targets exceeded
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Affiliate (via FinanceQuality) as the strongest channel
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Increasing brand awareness (e.g., more type-ins)
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Improved efficiency through data-driven campaign management
Ernst Huber, CEO, Traders Place
