Data Integration for Effective Corporate Communication
In a world where energy is an intangible product, effective corporate communication is essential to shaping public perception and achieving business success.
EnBW faced the challenge of gaining clearer insights into its communication efforts. The absence of centralized data structures led to fragmented information, high manual workload, and untapped strategic potential.
The objective was to develop a data-driven solution that could make communication performance measurable and strengthen its strategic impact.
A Centralized Data Landscape for a 360-Degree Perspective
To tackle these challenges, EnBW partnered with Jung von Matt NECKAR and netzeffekt to build an integrated communications platform enabling data-driven communications management.
At the core of the solution was the creation of a centralized data landscape that unified media coverage, social media activity, and content from EnBW’s corporate website. AI was used to enrich this data with metadata, making it possible to analyze and connect communication initiatives across topics and channels.
This foundation enables deeper topic-specific analysis and provides a holistic view of communication priorities.
Three customized dashboards were developed:
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Management Dashboard: Supports strategic decision-making and prioritization of communication topics.
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Topic Dashboard: Analyzes the performance of individual topics across all channels.
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360° Dashboard: Empowers operational teams to track the success of ongoing campaigns and content in real time.
Data Power: EnBW’s Path to Greater Efficiency and Transparency
The platform implementation delivered measurable benefits:
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Increased Efficiency: Automated data processes reduced manual effort and enhanced responsiveness.
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Informed Decision-Making: Data-driven insights enabled better planning and optimization of communication efforts.
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Improved Transparency: A unified data architecture allowed for consistent performance tracking and strategic oversight.
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Cultural Shift: Data became a central asset in communication and is now actively utilized throughout the organization.
EnBW continues to evolve the platform, expanding AI-powered data enrichment. Training sessions and tailored workshops further promote a data-centric mindset within the company. With consistent use of data and analytics, EnBW has established a holistic communication approach—delivering measurable impact on success, efficiency, and reputation.
Thomas Nolle,
Senior Brand Strategist, EnBW
