FINANCIAL COMPARISONS FOR THE FINANCIAL AFFILIATE NETWORK FINANceQUALITY
You can't see the forest for trees.
You can easily get lost from the wide variety of financial products on the market. Because fee and product details are often not self-explanatory, let alone easy to find, most user find it difficult to compare products. What's more, unfamiliarity and uncertainty make it difficult to make a decision.
So how can we bring structure to the multitude of - for example - investment options?
the fog ist lifting
In order to penetrate the product jungle, netzeffekt developed financial comparison sites for FinanceQuality in the areas of overnight and fixed-term deposits, credit cards, checking accounts and roboadvisors.
The focus of the development was on a structured presentation of the complex product variety and a clean usability across all devices. In addition, the comparison tools needed to be multi-client capable and customisable so that they could be easily integrated by publishers.
To bring all this together, the netzeffekt developers have created a platform that enables the FinanceQuality team to manage the various components of product data, customised configuration, tracking and linking.
ORDER reigns over CHAOS
The financial product comparison tools are available to publishers of netzeffekt's own affiliate network FinanceQuality as free advertising material. A configuration interface allows them to create their own individual product comparison. The comparison is integrated into the publisher's website using a short code and serves as a simple and lucrative way of monetising their own traffic.
Most important: product data for over 200 financial products is centrally maintained by FinanceQuality on a daily basis.
The RoboAdvisor Performance Comparison shows historical returns for different investor types for all the major providers on the market, providing unique transparency and comparability. Together with an overview of services and fee models, we give users access to the world of digital wealth management.
