The campaign was played out in two flights and ran from mid-September to the end of October 2022 and from January to the end of February 2023. The timing was chosen to match the end of both school and university semesters. The campaign had a total duration of 4 months.
The campaign was played out to trainees and students in Germany who are looking for a new job. By using keywords, interests and hashtags relevant to the target group, it could be targeted very precisely.
Additionally, assets were used, that fit the target groups. This was also central to the campaign performance: the campaign included four creatives that focused on different areas of the job postings.
The employer branding campaign generated a reach of 571,761 and over four million video views at a very cost-efficient CPV of 0.001€. netzeffekt GmbH was able to exceed the target values by +123%.