Digital campaign for more safety on the way to school.
To draw more attention to the topic of "Safety on the Way to School" and support parents, teachers, and police officers in raising children's awareness, TCS, together with PH Freiburg, developed a series of educational teaching materials. "The Mobeeez" are various characters who illustrate traffic safety for children through their adventures. The newly developed learning program is now to be promoted through an online campaign, providing parents, teachers, and police officers with a point of contact for using the materials.
Targeted approach to the target groups via the hub website
To reach the diverse target groups, a hub website with three sub-landing pages was developed. Print ads with QR codes and digital marketing activities directed the target groups to the pages to learn about the materials for educating children. The focus is also on newsletter sign-ups and downloads of the TCS-owned Weelo learning app, which introduces children to traffic rules in a playful way. Various ordering processes for teaching and practice materials complete the site.
Sustained measurable interest
- The campaign aims for a high number of downloads of the various teaching materials, newsletter sign-ups, and downloads of the Weelo learning app.
- The intended impact is increased awareness of school route safety.
- In a three-month period, more than 3,000 users visited the websites.
- The average session duration during the campaign period was 3:54 minutes, indicating strong user engagement with the content.
- Additionally, 86 users verified for the newsletter, and 786 downloads of teaching materials were generated (as of 3 months).
Voices on the project: https://www.tcs.ch/de/der-tcs/verkehrssicherheit/mobeeez.php
